S3 E10: “Most Retention Marketing Destroys Value” and other Retention Hot Takes with Alex G

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Down To Chat

Cody Plofker and Eli Weiss

36 episodes

3 days ago

Down To Chat is a collection of conversations with operators and friends in the Direct to Consumer space. As avid podcast listeners and DTC fanatics, Cody and Eli have been searching for a podcast that is casual and conversational, while at the same time useful and insightful. A podcast that covers all things DTC from operators who are building the next generation of CPG brands. This is that.

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All content for Down To Chat is the property of Cody Plofker and Eli Weiss and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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S3 E10: “Most Retention Marketing Destroys Value” and other Retention Hot Takes with Alex G

Down To Chat

46 minutes 22 seconds

2 years ago

S3 E10: “Most Retention Marketing Destroys Value” and other Retention Hot Takes with Alex G

In the tenth episode of Season Three, Cody and Eli are joined by Alex Greifeld, a retention and growth wizard in the world of ecommerce. They chatted all about measuring retention, avoiding common retention misconceptions, and growing an ecommerce business without the usual hacks and "best practices"

Alex is also the writer behind "No Best Practices," a phenomenal resource for marketers that will be linked below.

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This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io.

And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat.

Connect with the hosts and guest:

Cody: Twitter - @codyplof, Newsletter - codyplofker.com/newsletter

Eli: Twitter - @eliweisss, Newsletter - eliweisss.com

Alex: Twitter - @heyitsalexp, Newsletter - nobestpractices.co/newsletter/