• Power of podcasts –  For Amrita, podcasts are more than just background listening—they’re a core part of her research toolkit. She shares an example of how listening to Indonesian history podcasts directly enhanced a major food culture project, and explains why philosophy deep-dives on topics like Taoism end up informing client proposals in unexpected ways. Her "bird's-eye view" approach to learning creates organic connections across completely different projects, and she explains why she chooses podcasts over book summaries, Audible, and even AI for certain types of research.

• Challenges in work – It's not all smooth sailing. Amrita gets honest about the real challenges facing modern researchers. She struggles with "time-blindness" – getting so absorbed in research rabbit holes that smaller tasks fall through the cracks. Managing remote teams across different cultures brings its own unique set of obstacles, especially when trying to connect with younger team members she's never met in person. The constant pressure of "everything needed yesterday" deadlines and the complexity of navigating diverse markets while maintaining interdisciplinary marketing strategies makes for a fascinating discussion about the realities of consulting work.

Learn more about our research shenanigans:

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Chapters:

00:00:00 Introduction to cultural research and Amrita's background

00:03:27 A day in the life: routine and tools

00:06:34 Enablers for success: personal strengths and company culture

00:12:27 Challenges and obstacles in the workplace

00:14:47 Tech tools and apps used daily

00:19:31 Podcast preferences

00:21:40 Audio vs. video

00:23:21 Podcasts in the workplace

00:25:06 Podcasts vs. AI

00:30:41 AI and visuals

00:34:04 AI in research and content curation

00:36:35 Podcast listening habits and research

00:38:41 Podcast selection and influence on research

00:40:19 Discovering new podcasts

00:41:58 Rapid fire round

00:43:49 Final thoughts and appreciation