Last month we had the opportunity to attend the second annual Marketing Artificial Intelligence Conference (MAICON). It was a packed 2 days of great information about where AI is in the marketing world, where it is going, and what we can be doing now to utilize this great technology.   

The most important thing we took away (minus all the great nuggets below) is that we are NOT behind when it comes to incorporating AI or machine learning.   

Here is where your organization can start: 

1. Examine you ad tech stack you currently utilize and ask how are they using artificial intelligence and machine learning. Ask them about their plans to build out more AI.  

2. Set an expectation that everyone in your organization gets a baseline understanding of what AI is and how it is impacting your organization.  

3. Start small and identify one use case that you can utilize right away.  

Here are a few uses cases to get things kick-started for you:  

1. SEO: find keyword ranking opportunities, optimize website content, & create briefs  

2. Copy Writing: generate ideas, outline content, write content, answer questions   

3. Google Ads: optimize, manage, and report on ad buys   

4. Social Media: predict ad performance, recommend images and keywords   5. Email: write subject lines, auto-populate content (conversion.ai, rasa.io)

Watch the video version: https://youtu.be/Dx6F1D7en5E

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