Much like Halloween, budgets can be spooky.  

But there are easier ways for you to work and plan your budget, whether it be for the coming year or just for an event you plan to host.  

These are three things to consider when you start to plan your next budget.  

1. Set Clear Expectations. Understand your business as a whole, know where money should be going, and plan for where you want to spend. Also, understand the goals and the expectations of your company and your team. What is your sales goal? What is your growth goal? These can help you clearly define your budget expectations.  

2. Allocate Properly. Marketing sometimes can be an afterthought when it comes to business expenses. Often times it is certain pieces of marketing that get forgotten or left out. Don't let this happen to you! Allocate the proper amount of funds based on current and target cost-per-acquisition. Plan for expenses you know are coming or are possible, like a new website, new ads, printouts, branded swag for a trade show, etc.  

3. Use a Budget Calculator. This is a tool that can greatly help you plan. It gives you ideas, possible expenses, projections, etc. This is the same tool we use to help plan our budgets! Try it for free: https://bit.ly/3vwHrYC

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