Last week we talked about having a strategy when it comes to utilizing content in your marketing.
This week, we are going to help you begin that strategy by giving you some content pieces that could, and should, be a focus for you.
1. Blogs - Everyone is blogging these days, but not everyone is doing it effectively. The best blogs are the ones that answer specific questions for the customer. Give them a specific answer to a specific question. A great way of doing this is turning some of your FAQs into individual blogs.
2. Video - This is a very versatile piece of content, allowing you to use it in multiple ways to give your customers unique perspectives and looks at how you operate. It can be used to answer questions, showcase products, or however you want!
3. Whitepapers - Having detailed whitepapers offers more than just answers to a customer's question. It also showcases your expertise.
4. Evergreen Content - This is probably the easiest piece of content for you to maintain, but it doesn't apply to all content. Evergreen content is what you can use repeatedly without having to worry if it is still relevant or not. This piece typically comes in the form of case studies and client success stories.
5. Infographics - Take everything we have mentioned above, now turn it into a visual piece of art. Infographics are great for taking your stories, blogs, whitepapers, etc., and turning them into a visual that can be easier to consume for your customers.
6. Podcasts - It is no secret podcasts are exploding right now. Starting a podcast takes a decent microphone and recording software (which 99.9% of computers have now) and your off. You can distribute your podcast for free and it allows you to develop more long-form content.
7. Social Media - This is where your customers spend their time outside of work. Be there. Check out our earlier episode on Social Media for more information: https://youtu.be/zr4uHshUVoA
You do not need to do all of these. Focus on the pieces that fit you and your organization and begin there. Most importantly, just be consistent! Your audience wants consistency from your products as well as your brand voice.
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