Without a Strategy!

Successful content marketing begins with:

Consistency is key. Search engines will rank you higher and consumers will come to view you as an informational source if you are consistently updating your digital content.

Create Content You Can Repurpose. As you create new blogs, website pages, social posts, and videos, think of all the ways you can use it to drive traffic to your website. Squeeze out as much as possible without repeating.

Newer doesn’t always mean better. Spend the time to generate quality content that will remain relevant for years to come. Not everything you do will be evergreen but capitalize on what is and find ways to repurpose it.

Stick with What Works. Research what types of content your consumers are engaging with and create more of the same.

What to get out of content marketing:

· Driving traffic to key landing pages

· Brand awareness

· Building relationships

· Bringing in revenue

· Generating social shares

It is important to use different forms of content marketing. If you are trying to sell a product you may show an image on social of the new product. But then you can also create a YouTube video giving instructions to use the new product or all the features the product might have. Or you might be a service-based company, you can share industry news and helpful tips on your website and socials. Then create a blog or video series just like Down & Digi to share information.

Watch the video version: https://youtu.be/TAYfGYRp53g

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