Technology emerging and evolving faster than most of us can track. It can do more than we can dream in many cases…
Ways that technology will help you integrate your sales and marketing efforts:
- Connected CRM and email marketing software. 2-way street of communication for both teams. Email sends out an offer – leads go directly to CRM and notify sales – marketing can see what is converting. All seamlessly and in real-time.
- Advanced IP tracking will identify data gaps that exist in marketing and help you connect with your website visitors that do not complete a form or share their contact info. MasterKey (https://bit.ly/3ddg0Zu) provides business intelligence not available through the most commonly used analytics or eCommerce platforms.
- Build out email automations to streamline communication with prospects and clients. • Use AI and chatbots to field customer service inquiries, vet prospects, and expedite response times.
It’s worth it. Companies that have some type of communication and service level agreement between sales and marketing more frequently exceed sales goals. Companies without integration often struggle to meet sales goals.
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