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Down & Digi by KeyMedia Solutions
Korena Keys
38 episodes
4 days ago
Welcome to Down & Digi! In this podcast series, we dive into all things digital advertising and how they impact your business. Produced by KeyMedia Solutions and Hosted by CEO Korena Keys, she will be bringing you weekly episodes that focus on a specific topic of digital advertising. Each episode will break down the topic, explain why it is so important to you and your business, and the impact it has on your growth. To keep these bite-sized episodes ready to listen, make sure to subscribe! If you have a question that would like answered, reach out to us.
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Marketing
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All content for Down & Digi by KeyMedia Solutions is the property of Korena Keys and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Down & Digi! In this podcast series, we dive into all things digital advertising and how they impact your business. Produced by KeyMedia Solutions and Hosted by CEO Korena Keys, she will be bringing you weekly episodes that focus on a specific topic of digital advertising. Each episode will break down the topic, explain why it is so important to you and your business, and the impact it has on your growth. To keep these bite-sized episodes ready to listen, make sure to subscribe! If you have a question that would like answered, reach out to us.
Show more...
Marketing
Business
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Episode 24 - Email Metrics That Matter
Down & Digi by KeyMedia Solutions
4 minutes 21 seconds
4 years ago
Episode 24 - Email Metrics That Matter

Like all digital marketing, email marketing has endless metrics that you can report on, track, and use to make future decisions. All of these metrics have good use cases, but are they really that important to your email marketing efforts?  

Today on Down & Digi, we discuss the top 5 KPIs for your email efforts and how you can use them to improve your efforts.  

  • Open Rate 
  • Click-Through-Rate 
  • Soft Bounce Rate 
  • Hard Bounce Rate
  • Conversion Rate 

Each of these metrics give you a pulse on your email marketing.  

Watch the video: https://youtu.be/2pwJSemGxYs

Read our latest articles: https://keymediasolutions.com/news/​

Down & Digi by KeyMedia Solutions
Welcome to Down & Digi! In this podcast series, we dive into all things digital advertising and how they impact your business. Produced by KeyMedia Solutions and Hosted by CEO Korena Keys, she will be bringing you weekly episodes that focus on a specific topic of digital advertising. Each episode will break down the topic, explain why it is so important to you and your business, and the impact it has on your growth. To keep these bite-sized episodes ready to listen, make sure to subscribe! If you have a question that would like answered, reach out to us.