Analytics is the road map to your marketing efforts. It is what makes a marketing department data-driven. Although there are paid platforms that can give you in-depth analytical reporting, Google Analytics is a free tool available to anyone who owns a website.
In this episode, we just skim the iceberg of all of the capabilities of Google Analytics. This tool gives you real-time insights into those who are visiting your website, how they got there, and what actions they are taking.
If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.
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