Are you a freelancer looking to build a brand that allows you to thrive both personally and professionally?

In this episode, Isabel of Opal Templates shares her journey of creating Squarespace templates designed to help freelancers sell with ease, set healthy boundaries, and position themselves as experts in their field. Discover how niching down, aligning your offers with your values, and infusing your unique personality into your brand can help you stand out in a crowded market. Isabel also shares her marketing strategies, the challenges of balancing coding complexity with user-friendliness, and the importance of having a strong foundation in website strategy. Whether you're a seasoned freelancer or just starting out, this episode will inspire you to craft a peaceful, purposeful brand that supports the life and business you desire.