Steve Patti is a seasoned marketing strategist with over 35 years of extensive experience. He has navigated a successful career marked by three significant phases. The journey began with a decade dedicated to working within diverse enterprise environments, ranging from small businesses to a Fortune 500 tech giant generating $5 billion in revenue. Building on this foundation, Steve launched a marketing consulting firm, scaling it impressively from zero to $20 million within three years, collaborating with prominent brands such as Visa, Intel, American Express, and Dell. The most recent chapter of this career has been characterized by roles as a growth advisor, serving as a full-time or fractional CMO and undertaking strategic growth roles that bridge sales and marketing for companies with revenues up to $160 million. This blend of corporate, entrepreneurial, and advisory experience showcases a profound expertise in driving growth and innovation.
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READ PLATONIC BLOG
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SPEAKER LINKS
Host, Paul Syng:
https://www.linkedin.com/in/paulsyng/
Guest, Steve Patti:
https://www.linkedin.com/in/stevepatti/
CHAPTERS
00:00 Three Decades of Business Leadership
10:41 Rethinking Marketing Beyond Pipelines
13:23 "Product Marketing: Core Function Importance"
22:04 Marketing Career Crossroads Choices
23:27 "Embrace Change or Enhance Skills"
30:35 CMO Reporting Beyond Numbers
38:09 "Marketing's Role in Employer Branding"
39:14 Align HR and Finance for Recruitment
45:01 "Brand Accelerates Demand"
53:06 Marketing Strategies and Leadership Buy-In
57:02 "Measure Brand Marketing Effectively"
01:04:11 "New Marketing Alignment Proposal"
01:08:20 Problematic Marketing Partnership Dynamics
01:10:35 "Performance Data Disconnect"