Alex Smith is a strategist, writer, and advisor to CEOs and founders. He is the founder of Basic Arts, and he helps create brands that stand alone in their markets and bring true value to people. It’s my goal to increase strategic understanding and expertise among founders since it’s not only widely misunderstood but often completely overlooked.
DOTS PODCAST ON ALL PLATFORMS
YouTube: https://youtube.com/playlist?list=PLJhdYWtEVH6R9lX2exP_8ni9YGKNTZ1b8&si=4s69nrKCahy5vQ5O
Spotify: https://open.spotify.com/show/2z0Vgy7eNR6XSk3M0uSugp?si=eb5369dea4314099
Apple: https://podcasts.apple.com/us/podcast/dots-podcast-of-paul-syng/id1557392269
Anchor: https://podcasters.spotify.com/pod/show/paulsyng
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SPEAKER LINKS
Host, Paul Syng:
https://www.linkedin.com/in/paulsyng/
Guest, Alex Smith:
https://www.linkedin.com/in/alex-m-h-smith/
00:00:00 Meet Alex, monetize your quirks
00:03:42 Alex's unconventional path to strategy
00:15:03 An act of mischief
00:28:07 Elephant, monkey and a fish climb a tree
00:35:34 No one is buying strategy
00:43:15 What is 'strategy' and understanding founder motivations
00:55:33 Understand the person and their context first
01:05:17 Positioning and Simon Sinek's 'Why?'
01:14:26 Fame ≠ expertise
01:32:05 How Alex built an audience of 90k on LinkedIn
01:48:47 3001 Questions all about me