Steve Patti is a seasoned marketing strategist specializing in helping B2B companies align their marketing efforts with how their Ideal Customer Profiles (ICPs) really buy. He excels in three core areas:
1. Aligning marketing strategy with genuine buyer behaviour by integrating brand, demand, and customer expansion, while debunking common marketing myths like fake funnels and false intent signals.
2. Centering ICPs in content strategies by involving them as expert guests and contributors, thereby boosting content credibility, distribution, and engagement.
3. Accelerating the development of first-time CMOs, guiding them to quickly and effectively take on leadership roles.
Steve's extensive experience spans across both B2B and B2C sectors, including cloud hosting, SaaS, telecom, banking, and augmented reality. He has held leadership roles as a $20MM Founder/CEO, agency VP, and startup advisor, and serves as an adjunct professor of Entrepreneurship & Marketing. Clients praise Steve for his no-nonsense, actionable advice that brings clarity and focus to their marketing strategies.
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SPEAKER LINKS
Host, Paul Syng:
https://x.com/paulsyng
https://www.linkedin.com/in/paulsyng/
Guest, Steve Patti:
https://www.linkedin.com/in/stevepatti/
CHAPTERS
00:00:00 Hello, Steve Patti
00:04:27 Getting the fundamentals right (Marketing 101)
00:11:02 Three reasons marketing and sales folks are at odds with each other
00:18:35 Organizing teams and resources around the customer
00:28:56 Everyone must get on customer calls
00:34:04 How to deprogram demand gen cults
00:48:37 Why marketers need to use Elon Musk's playbook
00:53:40 On growth mindset
00:59:16 Summarizing the key points
01:02:03 3001 Questions all about me
01:04:13 Closing remarks