Tony and Mae discuss the founding story of Barstool Sports, including the initial idea and how it got started. They also detail some of the marketing hacks Barstool used to drive growth, the content, and some of the controversy surrounding the media empire.
Plus, learn about a $12 Billion industry hiding in plain sight.
(3:38) WaterTok. Yes, it's a real thing. Find out the scoop on the hydration container market.
(6:19) Learn all about the Air Up Water Bottle and whether it can trick your brain into staying hydrated.
(19:00) The story of Barstool Sports
(42:27) Penn Entertainment acquisition and how Dave Portnoy bought back Barstool for $1
(47:13) Hot Mom of the Week
Links:
Tonya Spanglo
https://www.instagram.com/takingmylifebackat42/
Mae
https://www.instagram.com/maemosa/
Threads: maemosa
Tony
https://www.instagram.com/tonydotcoms/
Threads: tonydotcoms
Air Up Water Bottle
Barstool Sports