Unlike a sellable product, your clients are living, breathing beings with individual interpretations of their experience. Once your services are out in the world it is the experience of your clients and students that gets shared. It is the experience your clients have that is your “product.”

This episode is also available as a blog post: https://dotandlinedigital.com/2022/05/16/what-marketing-your-services-is-all-about%ef%bf%bc/