With over 10 000 massage therapists, over 26 000 physiotherapists, and over 30 000 certified personal trainers in Canada, the Health & Wellness industry is clearly built by sole-proprietors and small businesses.1,2,3 This is not taking into account the number of Yoga teachers, alternative bodyworkers, studios, gyms, and counselors that serve Canadians and International clients. Being small does not mean you aren't good at marketing or running your business, it can actually be a great business model, and here is why:

This episode is also available as a blog post: https://dotandlinedigital.com/2022/05/02/the-perks-of-being-a-service-based-small-business/