Social Media is first and foremost a social space. Think of it like a bunch of big parties with lots of little groups chatting away to one another. Some of the parties are polite cocktail parties, some of them are outright ravers. All of them have their own social culture and expectations. Getting clear which party you are going to attend and who you are going to talk to is essential to the success of your social media marketing. 

This episode is also available as a blog post: https://dotandlinedigital.com/2022/03/28/how-to-start-marketing-your-services-on-social-media/