A social media audit is a process of consolidating and analyzing your past social media efforts to gain a clear picture of how your social media profiles are performing. It can be as simple as a word doc with informed observations or as detailed as a spreadsheet laying out your metrics and how each post has performed. The shape of your social media audit is formed by your goals, and call-to-action(s). Placing your past content marketing efforts within this framework will help you understand what was effective in growing your business and what may have been hindering your business.

This episode is also available as a blog post: https://dotandlinedigital.com/2022/07/12/how-a-social-media-audit-can-help-you-reach-your-ideal-clients/