There are two buckets your marketing tactics can fall into: the Bounce or the Roll. Marketing tactics that Bounce include things like Google Ads and Social Media Ads. These tactics create a big splash in terms of increasing the number of eyes on your brand but they don’t tend to lead to converting those eyes into clients. Tactics that Roll include optimizing your website for searches, content marketing, responding to comments, and engaging with your audience through social media and your website and offering a regular email newsletter with valuable information and offers. 

Focus your marketing on generating the Roll and you will not only grow a committed client base, you will also shape an efficient marketing strategy that gets the most value for your time, effort, and money.

This episode is also available as a blog post: https://dotandlinedigital.com/2022/06/13/7-digital-marketing-tactics-that-make-your-marketing-efforts-roll/