An Owned Audience is one where you have direct contact with the community; you have their individual contact information, and are able to reach them through email, phone, or in person. Your email list and your client list are examples of an Owned Audience. A Rented Audience is reachable only through a third party like a social media platform or a digital ad. You may be able to connect and interact with your Rented Audience but if that third party were to shut its doors, or you were to stop utilizing their platform, you would lose access to that community.

This episode is also available as a blog post: https://dotandlinedigital.com/2022/06/28/4-ways-your-rented-audience-can-fuel-your-owned-audience/