In this episode of Because It Matters, recorded live at Dublin’s Croke Park, we sit down with Brian McNeill from dormakaba. He shares how dormakaba helps stadiums deliver smooth and secure fan experiences — from the first step at the gates to the journey home. Brian explains why modern arenas compete not only with each other but also with the comfort of watching from home, making seamless experiences essential. dormakaba’s innovations — from smart turnstiles to mobile ticketing — cut wait times, enhance safety, and keep the focus on the event itself. Real-world examples include the rollout at SoFi Stadium for its first Super Bowl and the logistical challenges of Taylor Swift concerts. He also highlights the importance of trust, collaboration, and adaptability with operators, security teams, and authorities — showing how every venue brings unique challenges that inspire creative solutions. Join us for a behind-the-scenes look at how dormakaba is shaping safe, efficient, and memorable stadium experiences.