This episode of the Dope and Tape show features Katie Meehan, a marketing professional in the fire protection industry. They discuss various topics related to the fire protection industry including Marketing and social media in the fire protection industry: They talk about the challenges and opportunities of using social media to reach customers and potential employees. Katie emphasizes the importance of creating a strong brand identity and using social media to tell the company's story. Acquisitions and mergers, Katie shares her insights on how to successfully integrate acquired companies and retain employees during the transition. She highlights the importance of cultural fit and open communication. The importance of training and certification, They stress the need for proper training and certification in the fire protection industry, especially for young technicians. They also discuss the role of organizations like AFSA in promoting education and professional development. NFPA 241 and fire prevention, Bobby advocates for nationwide adoption and enforcement of NFPA 241, a standard for fire prevention during construction. He believes this will improve safety and accountability in the industry. The Dope and Tape show and its impact, Brian and Bobby talk about their passion for the show and its role in building a community and providing support for those in the fire protection industry. They also discuss their plans for future growth and expansion.Overall, this episode provides valuable insights into the fire protection industry, including the challenges, opportunities, and importance of marketing, training, and community building. Follow Katie on Instagram @katiemmeehan