Artificial Intelligence is the most transformative technology since the harnessing of electricity according to former Google CEO, Eric Schmidt. A world where personal AI agents anticipate our every need and are our closest companions is potentially just around the corner.
And that’s where Don’t Stop Us Now AI Edition comes in. Convinced about the mammoth impact of AI, we’re going all in on AI for the foreseeable future. Together with leading experts, we’ll explore how your job may change or what new skills you may want to develop to stay relevant. We’ll bring you the smartest of AI tools and tips you can try out now, and our impressive guests will paint vivid, and sometimes mind blowing, pictures of how their industries will change in the coming years.
Keep listening for all you need to know and actionable insights.
Hosted on Acast. See acast.com/privacy for more information.
Artificial Intelligence is the most transformative technology since the harnessing of electricity according to former Google CEO, Eric Schmidt. A world where personal AI agents anticipate our every need and are our closest companions is potentially just around the corner.
And that’s where Don’t Stop Us Now AI Edition comes in. Convinced about the mammoth impact of AI, we’re going all in on AI for the foreseeable future. Together with leading experts, we’ll explore how your job may change or what new skills you may want to develop to stay relevant. We’ll bring you the smartest of AI tools and tips you can try out now, and our impressive guests will paint vivid, and sometimes mind blowing, pictures of how their industries will change in the coming years.
Keep listening for all you need to know and actionable insights.
Hosted on Acast. See acast.com/privacy for more information.
This week we explore how AI is reshaping all things marketing with Emma Wharton Love, co-founder of UK-based Spark AI.
Emma helps creative agencies and in-house teams navigate the AI era, and her unique background includes helping the entire UK House of Commons transition to hybrid working during Covid.
That experience taught Emma something crucial that we explore in this episode, successful AI deployment isn't really about the technology, it's about people and change management.
We also probe one of the most sensitive areas for the marketing services industry, how AI is impacting the creative process itself. We also explore what AI video means for advertising and how it may result in a much bigger pool of advertisers in future.
During this great conversation you'll also discover:
Whether you're in marketing or not, Emma's approach to managing AI transformation offers valuable lessons for any professional or business trying to harness this technology thoughtfully.
Useful Links
Spark AI website
Emma Wharton Love on LinkedIn
Hosted on Acast. See acast.com/privacy for more information.
