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Don't Stop Us Now AI Edition
Claire Hatton & Greta Thomas
216 episodes
6 days ago

Artificial Intelligence is the most transformative technology since the harnessing of electricity according to former Google CEO, Eric Schmidt. A world where personal AI agents anticipate our every need and are our closest companions is potentially just around the corner.


And that’s where Don’t Stop Us Now AI Edition comes in. Convinced about the mammoth impact of AI, we’re going all in on AI for the foreseeable future. Together with leading experts, we’ll explore how your job may change or what new skills you may want to develop to stay relevant. We’ll bring you the smartest of AI tools and tips you can try out now, and our impressive guests will paint vivid, and sometimes mind blowing, pictures of how their industries will change in the coming years.  


Keep listening for all you need to know and actionable insights.




Hosted on Acast. See acast.com/privacy for more information.

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All content for Don't Stop Us Now AI Edition is the property of Claire Hatton & Greta Thomas and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Artificial Intelligence is the most transformative technology since the harnessing of electricity according to former Google CEO, Eric Schmidt. A world where personal AI agents anticipate our every need and are our closest companions is potentially just around the corner.


And that’s where Don’t Stop Us Now AI Edition comes in. Convinced about the mammoth impact of AI, we’re going all in on AI for the foreseeable future. Together with leading experts, we’ll explore how your job may change or what new skills you may want to develop to stay relevant. We’ll bring you the smartest of AI tools and tips you can try out now, and our impressive guests will paint vivid, and sometimes mind blowing, pictures of how their industries will change in the coming years.  


Keep listening for all you need to know and actionable insights.




Hosted on Acast. See acast.com/privacy for more information.

Show more...
Careers
Technology,
Business
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Ahead of the AI Curve - Jim Lecinski
Don't Stop Us Now AI Edition
41 minutes 53 seconds
1 month ago
Ahead of the AI Curve - Jim Lecinski

Imagine you're a marketing professor who saw the AI revolution coming years before ChatGPT hit the scene, wrote the definitive book on AI marketing in 2021, and now find yourself at the epicentre of one of the most dramatic transformations in history.


This is the very position this week’s guest, Jim Lecinski, finds himself in. Jim is a Clinical Professor of Marketing at Northwestern University's prestigious Kellogg School of Management, where he teaches AI in Marketing and has won Professor of the Year. 


Adding to Jim's canny foresight is his prior, 13-year career as a VP at Google. As a result, Jim brings both the practitioner's real-world experience and the academic's analytical rigour to one of the most important questions facing leaders and marketers today: how do you harness AI not just for efficiency gains, but for genuine competitive advantage and growth?


In our conversation, you'll also hear about:


  • Jim's 2x2 framework for thinking strategically about AI applications in marketing 
  • Use-case examples from brands such as Coca-Cola, Starbucks, and IKEA where AI is used to revolutionise everything from creative development to customer service
  • Why businesses need to prepare for the shift from search engine optimisation (SEO) to "generative engine optimisation" (GEO), and what that means practically
  • The emerging world of AI agents and how this will fundamentally change how we all shop, and
  • Jim's essential learning resources for those who want to stay ahead of the curve.


We loved the way Jim shares his own wisdom and insights as well as sharing many examples of what market leaders are actually doing with AI.

We know you’ll enjoy this conversation with the whip-smart professor who saw the AI future ahead of the crowd. 



Useful Links

Jim Lecinski on LinkedIn

AI Marketing Association 

Marketing AI Institute 

Andrew Ng’s AI for Everyone course on Coursera


Hosted on Acast. See acast.com/privacy for more information.

Don't Stop Us Now AI Edition

Artificial Intelligence is the most transformative technology since the harnessing of electricity according to former Google CEO, Eric Schmidt. A world where personal AI agents anticipate our every need and are our closest companions is potentially just around the corner.


And that’s where Don’t Stop Us Now AI Edition comes in. Convinced about the mammoth impact of AI, we’re going all in on AI for the foreseeable future. Together with leading experts, we’ll explore how your job may change or what new skills you may want to develop to stay relevant. We’ll bring you the smartest of AI tools and tips you can try out now, and our impressive guests will paint vivid, and sometimes mind blowing, pictures of how their industries will change in the coming years.  


Keep listening for all you need to know and actionable insights.




Hosted on Acast. See acast.com/privacy for more information.