TikTok creator, Adam Farris, joins Don’t Sleep on TikTok this week to elaborate on his successful social media journey as a young adult. Although few college students and recent college graduates seem to be posting on TikTok with the common construct of it being “weird” or “uncool”, Farris has not let this get in the way of his content creation. Ever since his viral 2K video, Farris has optimized on his growth by focusing on his niche and providing his audience with what they want. Farris illustrates a heavy emphasis on the importance of consistency and authenticity, 2 factors that have contributed to his own success. Tune in to hear how a young and motivated kid like Adam Farris has taken advantage of the TikTok platform leading to a bright future ahead.