Fame is a rat race both to reach and then maintain. It’s not for everyone. But these days, folks who want to support themselves as content creators or “influencers” kinda have play the fame game. Only instead of hiring a PR team to stay in the zeitgeist, they have to become constant content machines and algorithm strategists to earn the popularity badge of engagement and make money.

But what if you want to be seen and known and involved without living your whole life “on stage”?

Influence - the real kind - is a middle ground, and it’s how Don’t Say Content became popular and sustainable and fun for us. It’s an asset of value to our listeners, to sponsors, and to us as a creative outlet. Having an influential podcast means we can be consistent, not constant. And that feels pretty good.

In this episode, we’re breaking down why chasing constant visibility isn’t the only way to build a brand and how you can achieve still influence without having to be everywhere all the time constantly forever. Because let’s be real—sometimes the most powerful move is knowing when to say “best of luck on your future endeavors.”

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