Ever wonder if a podiatry-specific urgent care can really work? In this episode of Podiatry Practice Mastery, Dr. Don Pelto breaks down how he set up an urgent care system inside his practice — and the marketing strategies that are helping fill schedules, especially for newer doctors.

You’ll hear:

• Why podiatry urgent care works differently than general urgent care clinics

• How to structure online booking so urgent patients don’t disrupt office flow

• The #1 marketing advantage of urgent care: speed of service

• Simple, low-cost ways to promote urgent care with Facebook ads, postcards, and educational PDFs

• How to partner with urgent care centers and PCPs to capture more direct referrals

• Behind-the-scenes patient cases (plantar fasciitis, fungal nails, melanoma biopsy, and more) that highlight real practice revenue opportunities

If you’ve thought about urgent care as a way to grow your podiatry practice, this episode gives you the playbook — from scheduling logistics to direct response marketing tactics.

👉 Join the upcoming 6-month practice growth challenge at PodiatryPracticeMastery.com

Key Topics Covered

• [00:00] Introduction – Shockwave resources, Notion, and Q&A format

• [03:20] Is podiatry urgent care really urgent care? (What makes it different)

• [07:15] How online booking slots simplify urgent visits

• [11:00] Using urgent care to grow a new doctor’s schedule

• [15:45] Marketing strategies: Facebook ads, postcards, and lead magnets

• [22:30] Workshop idea: teaching urgent care centers how to triage foot issues

• [29:40] Patient cases: plantar fasciitis, fungal nails, shockwave therapy

• [42:10] Catching melanoma: why podiatrists should biopsy more often

• [48:00] Scaling podcast SEO with Fiverr + ChatGPT help

• [52:00] Closing thoughts + upcoming 6-month challenge

Resources Mentioned

• Shockwave Resources – videos, protocols, and marketing ideas

• Urgent Care Page Example – live marketing example

• Podiatry Practice Mastery Challenge