Most patients dread ingrown toenail procedures—not because of the recovery, but because of the injection. In this episode, I share how slowing down a digital block changed the experience, why that simple shift could become a powerful marketing differentiator, and what it might look like to advertise “pain-free ingrown toenail care.”

Along the way, I also cover:

• When it makes sense to refund or replace patient items (yes, even shoes).

• The hidden math of Qutenza and buy-and-bill billing models.

• Practice tips from a full clinic day—shockwave, orthotics, fissure care, and a missed fracture that turned into an MVP encounter.

Keywords: ingrown toenail pain, pain-free podiatry, Qutenza billing, podiatry practice growth, patient experience marketing

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⏱️ Episode Timestamps

• 00:00 – Welcome & setup

• 00:45 – The $60 shoe refund: why peace of mind sometimes wins

• 03:30 – Buy-and-bill math: Qutenza and the 4% billing fee problem

• 06:20 – When patients prefer the nail tech (and why that’s a practice win)

• 08:10 – Plantar fasciitis “dynamic demo” that sells itself

• 10:00 – Orthotics: athletic vs. dress shoe approach

• 11:30 – Catching a missed ankle fracture and using the fracture code

• 13:10 – Heel fissure care: practical tools and products

• 14:40 – Case highlight: FHL sheath injection for hallux tip pain

• 16:20 – The big question: can we truly market “pain-free” ingrown toenail care?

• 18:40 – Building a higher-value offer with anchoring and priority access

• 20:30 – Wrap-up & listener invite