Doja Cat's Viral VMA Moment: Edible Lipstick, 80s Glam, and Global Domination

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Doja Cat

Inception Point Ai

30 episodes

2 days ago

This audio profile explores the uniquely versatile artistic path of pop visionary Doja Cat from her early viral sensation "Mooo!" to her current status as a boundary-pushing Grammy winner dictating the pulse of contemporary music. Mapping key career milestones from her lo-fi teenage beginnings to her era-defining 2021 album Planet Her, it analyzes how Doja Cat has reinvented pop stardom on her own iconoclastic terms through a surrender to strange creative whims.

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Doja Cat's Viral VMA Moment: Edible Lipstick, 80s Glam, and Global Domination

Doja Cat

3 minutes

2 months ago

Doja Cat's Viral VMA Moment: Edible Lipstick, 80s Glam, and Global Domination

Doja Cat BioSnap a weekly updated Biography.

This week Doja Cat proved once again that she sets the agenda for music, fashion, and pop culture headlines. At the 2025 MTV Video Music Awards on Sunday night in New York, Doja dominated the red carpet conversation by biting into what looked like her trademark red lipstick and chewing it in front of a stunned press line. Photos and videos of the moment flooded social media, sparking memes and debate as fans wondered if she had actually eaten real lipstick. Entertainment Tonight caught her embracing the spectacle and laughing about the stunt, which turned out to be a clever bit of performance art tied to her new partnership as MAC Cosmetics global brand ambassador. According to both FashionNetwork and Biography.com, the lipstick was actually an edible chocolate creation by French pastry chef Amaury Guichon, crafted to celebrate her new MAC role and shade Lady Danger, with Doja herself posting about it for her huge social following.

The cosmetics marketing wasn't the only headline Doja Cat generated. She opened the VMAs with a debut performance of her new single Jealous Type, complete with a dazzling ‘80s-themed set and big-haired, retro fashion. Media outlets from Harpers Bazaar to Uproxx called her performance a masterclass in pop spectacle, featuring iconic saxophonist Kenny G and a crew of dancers in neon, an overt nod to her upcoming album Vie, due September 26. Doja’s camp later confirmed to The New York Times that the project would return to more of her pop roots, blending ‘80s aesthetics with her signature sound, and fans on Instagram christened her 'Dolly Doja' in homage to her Dolly Parton-inspired blonde blowout and harlequin Balmain mini dress, which Parade and multiple fashion sources highlighted as one of the boldest looks of the night.

Doja’s business profile reached new heights with this MAC Cosmetics campaign, which company creatives like Nicola Formichetti said will push boundaries in beauty and self-expression. The move comes at a pivotal moment for parent company Estée Lauder, seeking to reinvigorate sales with celebrity-driven energy. Social media algorithms raced to keep up as Doja’s lipstick moment became “peak Doja Cat energy,” with her ability to turn every move into a viral sensation once again proven.

As if that wasn’t enough, Doja Cat capped her VMA takeover by winning Best K-Pop Song for Born Again with Lisa and Raye, according to India Forums, reinforcing her impact as a boundary-pushing, genre-blending global superstar.

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