Doja Cat's Triumphant Return: VMAs, MAC, and Vie Era Begins

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Doja Cat

Inception Point Ai

30 episodes

20 hours ago

This audio profile explores the uniquely versatile artistic path of pop visionary Doja Cat from her early viral sensation "Mooo!" to her current status as a boundary-pushing Grammy winner dictating the pulse of contemporary music. Mapping key career milestones from her lo-fi teenage beginnings to her era-defining 2021 album Planet Her, it analyzes how Doja Cat has reinvented pop stardom on her own iconoclastic terms through a surrender to strange creative whims.

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Doja Cat's Triumphant Return: VMAs, MAC, and Vie Era Begins

Doja Cat

3 minutes

1 month ago

Doja Cat's Triumphant Return: VMAs, MAC, and Vie Era Begins

Doja Cat BioSnap a weekly updated Biography.

Doja Cat just delivered what might be the biggest week of her post-Scarlet career. She lit up headlines opening the 2025 MTV Video Music Awards with a high-energy, 80s-inspired debut of her new single Jealous Type, joined onstage by none other than Kenny G. Her outfit—a sheer crop top, baggy skater pants, classic checker Vans, and teased blond curls—set the tone for her new Vie era, which hinges on pop maximalism and personal storytelling. Harper's Bazaar, Cosmopolitan, and a blitz of entertainment outlets gushed over her raucous return to superstar pop after last year’s darker detour, Scarlet. On the VMAs red carpet, all eyes were on her Balmain minidress and, even more, on the moment she bit into what looked like a bright red MAC lipstick—later revealed as a chocolate replica courtesy of renowned pastry chef Amaury Guichon. It was no mere stunt. MAC Cosmetics announced Doja as its newest global brand ambassador, cementing a partnership that both sides are already calling creatively “fearless” and boundary-pushing, with Doja vowing to bring her signature character-driven makeup vision to a new level in global launches. The MAC appointment is particularly notable given the company’s ongoing strategic shifts amid soft market forecasts, and places Doja alongside Rihanna and Nicki Minaj as a face of the brand.

Musically, the VMAs were also a teaser for her fifth studio album, Vie, which is set to drop September 26. In a feature with The New York Times, Doja Cat explained how Vie moves away from the “angry or sad or visceral” detours of Scarlet, gravitating back to her roots—upbeat, danceable, and dripping with clever wordplay. She’s collaborated with pop heavyweight Jack Antonoff on this record, and told Apple Music’s Zane Lowe that themes of love bombing and naivety shaped its narrative. Vie’s lead single, Jealous Type, already went viral after its pre-release cameo in a Marc Jacobs campaign and is now in full public rotation following her VMAs performance.

Social media is flooded with “Doja Cat ate the lipstick” memes, glowing reviews of her VMA look, speculation about additional MAC surprises, and mounting anticipation for Vie’s release. She has also begun announcing cities for album release parties under the CLUB VIE brand according to her official Threads account. The combination of her MAC deal, the viral VMA performance, and the imminent arrival of her next album set this week apart as a true inflection point in her career—major headlines aptly reflect that Doja Cat remains one of the most unpredictable and influential artists of her generation.

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