Doja Cat BioSnap a weekly updated Biography.
The past few days for Doja Cat have been a masterclass in pop spectacle meets strategic business moves. She stole headlines at the 2025 MTV Video Music Awards by hitting the red carpet in a big-haired, pastel mini dress straight out of the 1980s, sending social media into a nostalgic spiral with fans dubbing her “Doja Parton” thanks to a Dolly-inspired blonde mane and retro styling. But it wasn’t just her look—she had everyone talking when she appeared to devour a tube of lipstick in front of the cameras. According to the Hindustan Times and People, this lipstick was, in fact, an elaborate chocolate creation crafted by famed pastry chef Amaury Guichon, and was part of a carefully orchestrated stunt for MAC Cosmetics.
This moment was not just dramatic—it was lucrative and career-defining. MAC Cosmetics revealed Doja Cat as its latest Global Ambassador directly after the show, in a move that netted the brand an estimated $2.8 million in media exposure, says WWD. In her own words, “Makeup is my paint, my armor, my way of creating characters,” as she vowed to use her new platform to challenge norms and push artistic boundaries with MAC. The partnership aligns Doja with a legacy that includes Rihanna, Nicki Minaj, and Lisa from Blackpink, signaling another leap into global pop culture stratosphere.
Doja Cat’s business moves seamlessly tied into her music. The edible lipstick reveal hinted at a September 26, 2025, release date for her next album, “Vie,” which she describes as her “longest” and most ‘80s-inspired project yet. Billboard reports that the album’s lead single “Jealous Type” is already a hit, debuting at No. 28 on the Hot 100 and racking up a record-breaking Spotify debut for a female rapper in 2025. V Magazine’s cover story confirms that “Vie” will dive headfirst into what she calls “‘80s dream-core”—her reinvention era in full swing.
With the album on the horizon, Doja isn’t slowing on the touring circuit. She’s about to embark on a major international tour stretching from New Zealand to Japan and Southeast Asia, with tickets flying off platforms like Ticketmaster and her website. She’s also just been announced as a headliner for the Austin City Limits Festival this fall, according to Wayz, placing her firmly at the forefront of the festival circuit.
On socials, her new “Vie” vinyl art—cake, champagne, and a pink marble finish—has ignited both praise and debate among fans. Some love the lavish Marie Antoinette vibes while others complain about the multiple-album-cover trend. Nonetheless, buzz is at a fever pitch, amplified by teasing posts from Doja and MAC, with the latter even jokingly “selling” her bitten, chocolate lipstick online.
Business, headlines, artistry—Doja Cat’s latest appearances aren’t just viral moments; they’re shrewd maneuvers signaling an artist owning her narrative at every turn. No major controversies or unsubstantiated rumors have cropped up in recent days, keeping the focus strictly on her calculated spectacle, new music, and growing influence as a businesswoman and cultural icon.
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