Doing Business Gently: Business Clarity and Personal Branding for Women with Online Service Based Businesses
Marta Goertzen | Gentle Business Coach | Business Clarity | Personal Branding for Women
94 episodes
7 months ago
Business Clarity, Alignment & Personal Branding for Women.
** Do you ever wonder if there is a different way to do business?
** Have you ever felt like something was wrong with you because your business feels so hard?
** Or have you ever asked yourself, shouldn’t I know what I want to be when I grow up by now?
Maybe you’re a massive introvert, shy, or considered an HSP, a highly sensitive person, or maybe you feel like you’ve never really fit into what and who the standard online business coaching says you need to be in your business.
Does any of this sound familiar?
I’m raising my hand as a founding member of that club. Welcome fellow misfit.
Hey there. I’m Marta Goertzen, host of the Doing Business Gently podcast. If your business feels hard and nowhere near gentle, I’m glad you are here.
This is a safe place where we will be talking about:
** Life business integration, and we approach that idea of integration through creating an aligned business that fits you, your values and priorities, your personality, and the current season of life you are currently in.
** We also do that by talking about finding business clarity so that you’re not constantly second guessing every decision that you make in your business.
** And maybe even more importantly, we are going to talk about working from a habit and a place of rest.
** From time to time, we’re also going to ask the question, where does our faith fit into our entrepreneurial journey as we are creating a gentle business?
If you are ready for tips, ideas, resources, and engaging conversations on developing healthy business habits and routines to help you uncover, or maybe remember your entrepreneurial identity, build a strong personal brand that grows with you and how to build a business based on your values and priorities, you are in the right place.
The goal of this podcast is to help women just like you develop online businesses that honors your need for rest, create a flexible and agile business that fits the current season of life you are in and the space to figure it all out.
Welcome to Doing Business Gently.
＞＞Website: https://SelahStudios.co
＞＞ IG: https://Instagram.com/martagoertzen
＞＞ FB: https://Facebook.com/selahstudiosco
＞＞ Pinterest: https://Pinterest.com/selahstudiosco
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Business Clarity, Alignment & Personal Branding for Women.
** Do you ever wonder if there is a different way to do business?
** Have you ever felt like something was wrong with you because your business feels so hard?
** Or have you ever asked yourself, shouldn’t I know what I want to be when I grow up by now?
Maybe you’re a massive introvert, shy, or considered an HSP, a highly sensitive person, or maybe you feel like you’ve never really fit into what and who the standard online business coaching says you need to be in your business.
Does any of this sound familiar?
I’m raising my hand as a founding member of that club. Welcome fellow misfit.
Hey there. I’m Marta Goertzen, host of the Doing Business Gently podcast. If your business feels hard and nowhere near gentle, I’m glad you are here.
This is a safe place where we will be talking about:
** Life business integration, and we approach that idea of integration through creating an aligned business that fits you, your values and priorities, your personality, and the current season of life you are currently in.
** We also do that by talking about finding business clarity so that you’re not constantly second guessing every decision that you make in your business.
** And maybe even more importantly, we are going to talk about working from a habit and a place of rest.
** From time to time, we’re also going to ask the question, where does our faith fit into our entrepreneurial journey as we are creating a gentle business?
If you are ready for tips, ideas, resources, and engaging conversations on developing healthy business habits and routines to help you uncover, or maybe remember your entrepreneurial identity, build a strong personal brand that grows with you and how to build a business based on your values and priorities, you are in the right place.
The goal of this podcast is to help women just like you develop online businesses that honors your need for rest, create a flexible and agile business that fits the current season of life you are in and the space to figure it all out.
Welcome to Doing Business Gently.
＞＞Website: https://SelahStudios.co
＞＞ IG: https://Instagram.com/martagoertzen
＞＞ FB: https://Facebook.com/selahstudiosco
＞＞ Pinterest: https://Pinterest.com/selahstudiosco
90 || 4 Key Components of Building a Personal Brand for a Gentle Business
Doing Business Gently: Business Clarity and Personal Branding for Women with Online Service Based Businesses
18 minutes 12 seconds
8 months ago
90 || 4 Key Components of Building a Personal Brand for a Gentle Business
4 Key Components of Building Personal Brand for a Gentle Business
Do you find personal branding overwhelming? In this episode, I share my approach to personal branding for gentle businesses. I explain why personal branding doesn't have to feel heavy or complicated. Instead, it can be an authentic way to connect with your audience.
You'll learn my four-part framework for creating a personal brand that aligns with who you are and the gentle business you want to build. I also reveal the biggest mistake most entrepreneurs and graphic designers make when it comes to branding (hint: it's about where they start the process).
In this episode you'll learn:
Why understanding your core identity is the first step to authentic branding
How to connect with your audience by understanding their journey
Ways to communicate that feel natural to you
Why visuals should support, not lead, your brand strategy
Episode Timestamps:
00:00:00 What personal branding truly means for gentle businesses
00:02:51 The four key components of a personal brand
00:03:47 Step 1: Core Identity - Understanding who you are
00:06:22 Step 2: Audience Identity - Understanding who you serve
00:08:58 Step 3: Connection Identity - How you naturally communicate
00:12:44 Step 4: Visual Identity - Supporting your brand story
00:15:53 Recap of the four steps
00:16:42 Business personality quiz offer
Links and Resources:
Business Personality Quiz: https://SelahStudios.co/quiz
Simon Sinek's "Start with Why" book: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447
Blog & Transcript: https://SelahStudios.co/90
Doing Business Gently: Business Clarity and Personal Branding for Women with Online Service Based Businesses
Business Clarity, Alignment & Personal Branding for Women.
** Do you ever wonder if there is a different way to do business?
** Have you ever felt like something was wrong with you because your business feels so hard?
** Or have you ever asked yourself, shouldn’t I know what I want to be when I grow up by now?
Maybe you’re a massive introvert, shy, or considered an HSP, a highly sensitive person, or maybe you feel like you’ve never really fit into what and who the standard online business coaching says you need to be in your business.
Does any of this sound familiar?
I’m raising my hand as a founding member of that club. Welcome fellow misfit.
Hey there. I’m Marta Goertzen, host of the Doing Business Gently podcast. If your business feels hard and nowhere near gentle, I’m glad you are here.
This is a safe place where we will be talking about:
** Life business integration, and we approach that idea of integration through creating an aligned business that fits you, your values and priorities, your personality, and the current season of life you are currently in.
** We also do that by talking about finding business clarity so that you’re not constantly second guessing every decision that you make in your business.
** And maybe even more importantly, we are going to talk about working from a habit and a place of rest.
** From time to time, we’re also going to ask the question, where does our faith fit into our entrepreneurial journey as we are creating a gentle business?
If you are ready for tips, ideas, resources, and engaging conversations on developing healthy business habits and routines to help you uncover, or maybe remember your entrepreneurial identity, build a strong personal brand that grows with you and how to build a business based on your values and priorities, you are in the right place.
The goal of this podcast is to help women just like you develop online businesses that honors your need for rest, create a flexible and agile business that fits the current season of life you are in and the space to figure it all out.
Welcome to Doing Business Gently.
＞＞Website: https://SelahStudios.co
＞＞ IG: https://Instagram.com/martagoertzen
＞＞ FB: https://Facebook.com/selahstudiosco
＞＞ Pinterest: https://Pinterest.com/selahstudiosco
