You Are Not Serious People

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Dog Whistle Branding

IRONBOUND Media, IRON Mike Steadman

106 episodes

4 months ago

Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!

All content for Dog Whistle Branding is the property of IRONBOUND Media, IRON Mike Steadman and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!

Marketing

Business,

Entrepreneurship

You Are Not Serious People

Dog Whistle Branding

41 minutes

1 year ago

You Are Not Serious People

If you’re afraid to invest in your brand, in the words of Logan Roy from the HBO show Succession, You are not serious people.

I’m all about staying lean, driving sales, and maximizing profitability. I’m a bootstrapper and proud of it. Truth be told, you can start a business these days with a Google Doc, a menu of products and services, and a hit list of potential prospects. I’ve done it multiple times at this point, but even I’ll admit that can only get you so far.

If you want to be taken seriously and become a category of one, you must be willing to invest in your brand, which Drew and I discuss on today’s show.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

Learn more about Lincoln Design. Co here: https://www.lincolndesignco.com/

“Succession” clip: https://www.youtube.com/watch?v=xIauW3roDm0