Lean Marketing: More Leads, More Profit, Less Marketing with Allan Dib, Author of Lean Marketing & The One-Page Marketing Plan

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Dog Whistle Branding

IRONBOUND Media, IRON Mike Steadman

106 episodes

4 months ago

Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!

All content for Dog Whistle Branding is the property of IRONBOUND Media, IRON Mike Steadman and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!

Marketing

Business,

Entrepreneurship

Lean Marketing: More Leads, More Profit, Less Marketing with Allan Dib, Author of Lean Marketing & The One-Page Marketing Plan

Dog Whistle Branding

50 minutes

1 year ago

Lean Marketing: More Leads, More Profit, Less Marketing with Allan Dib, Author of Lean Marketing & The One-Page Marketing Plan

When I first took the leap into entrepreneurship full-time, back in 2018, one of the first books I recommended was Allan Dib's, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd. In the book, Allan gives a step by step process for creating a marketing plan that converts warm prospects into paying customers. I use Allan’s framework from the book for podcasts, clients, and my own personal business ventures, including IRONBOUND Boxing and the MisFits.

A few months ago, I signed up for the 1-Page Marketing Plan Online course, which sparked me to finally reach out to Allan and invite him on the show to talk through his framework, and also discuss his more recent book, "Lean Marketing: More Leads, More Profit, Less Marketing". I feel like there’s a lot of woohoo when it comes to marketing, but at the end of the day it needs to be sustainable, and put money in the bank, which is what Allan and I discussed on today’s show.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

Check out Allan’s latest book here: https://leanmarketing.com/