Join Garrett Sussman, Director of Marketing at iPullRank, as he explores how conversational AI and cognitive bias are reshaping search strategy in 2025. In this episode, Garrett breaks down how chat-style answer engines—like Google’s AI Overviews and AI Mode, and OpenAI’s ChatGPT—tap into psychological shortcuts that influence how people discover and trust information. Discover how to spot and work with biases such as confirmation bias, authority bias, and the halo effect to guide search beha...
All content for DoFollow Podcast is the property of SE Ranking and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join Garrett Sussman, Director of Marketing at iPullRank, as he explores how conversational AI and cognitive bias are reshaping search strategy in 2025. In this episode, Garrett breaks down how chat-style answer engines—like Google’s AI Overviews and AI Mode, and OpenAI’s ChatGPT—tap into psychological shortcuts that influence how people discover and trust information. Discover how to spot and work with biases such as confirmation bias, authority bias, and the halo effect to guide search beha...
Brand Evolution: When and How to Refresh Your Digital Identity
DoFollow Podcast
36 minutes
1 year ago
Brand Evolution: When and How to Refresh Your Digital Identity
In this episode, Mordy Oberstein, Head of SEO Branding at Wix, explores the essentials of brand evolution and the importance of refreshing your digital identity. Learn when your brand needs a refresh, how to keep its core identity, and the steps for a successful update. Mordy also touches on the impact of SEO on rebranding and shares insights into how AI is shaping the future of brand evolution. This discussion is perfect for anyone considering a brand refresh for their business or clients.
DoFollow Podcast
Join Garrett Sussman, Director of Marketing at iPullRank, as he explores how conversational AI and cognitive bias are reshaping search strategy in 2025. In this episode, Garrett breaks down how chat-style answer engines—like Google’s AI Overviews and AI Mode, and OpenAI’s ChatGPT—tap into psychological shortcuts that influence how people discover and trust information. Discover how to spot and work with biases such as confirmation bias, authority bias, and the halo effect to guide search beha...
