Ever wondered how a TV host turned CEO creates the #1 sparkling water in Canada?
Join me as I chat with the incredible Leila Kairns, CEO & co-founder of Healtea.
From scaling operations and securing profits to offering a healthy alternative to coffee and soda, Leila spills the tea on her recipe for success.
✨ Highlights include:
4:00 - Episode Starts
18:15 - The Beginnings
Discover the origin story of the company and the inspiration behind its creation.
23:15 - Finding a Production Site
Learn about the challenges and strategies involved in selecting the ideal production location.
33:01 - Scaling the Business
Insights into the methods and strategies used to scale the business effectively.
41:50 - Negotiating for Profit
How to negotiate with retailers and suppliers to maximize profitability.
47:05 - Networking, Partners, and Problem Solving
The importance of networking, building partnerships, and tackling business challenges.
50:15 - Cash Flow Management
Strategies and tips for managing cash flow to ensure business stability and growth.
55:10 - The Power of Storytelling
Using storytelling to build a brand and connect with consumers.
59:21 - Coffee & Diversification
Exploring product diversification, including the introduction of a coffee line.
1:12:15 - Data & Operations
Utilizing data to optimize operations and improve business efficiency.
1:15:15 - Marketing Strategies
Effective marketing tactics to promote the brand and reach a wider audience.
1:20:15 - Online vs. In-Store Experience
Comparing the consumer experience between online and physical store environments.
1:25:15 - How to Start
Advice and steps for aspiring entrepreneurs looking to start their own business.
1:35:15 - Team Composition
The importance of building a strong, cohesive team and the roles involved.
1:38:15 - Social Media & Marketing
Leveraging social media and influencer marketing to grow the brand.
1:50:15 - OKRs, Operations, and Team Building
Setting objectives and key results, operational efficiency, and team development.
2:02:15 - Learning & Coaching
Continuous learning and coaching for personal and professional growth.
2:08:15 - Challenges, Risks, and Competition
Addressing the challenges, risks, and competitive landscape of the industry.
2:20:15 - Acquisition Strategies
Approaches to acquiring new customers and expanding market reach.
2:25:15 - The Cost of Values
Balancing business values with cost implications and maintaining ethical standards.
Follow Leila: LinkedIn: www.linkedin.com/in/leila-kairns Website : thehealtea.com
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