Do Not Disturb: The Inside Story is a podcast for women building careers, growing families, and quietly wondering: “How am I supposed to manage it all?”
Hosted by Simona Deifta — founder of NOJO and a working mum navigating her own questions — each week features raw, honest conversations with women who aren’t afraid to go deep. We talk about ambition, relationships, sex, money, fertility, burnout, resilience, reinvention — and everything in between.
These are the conversations we usually have behind closed doors — but we’re having them out loud, so more of us can feel a little more seen, and a little less alone.
🎙️ New episodes every Wednesday. Hit Follow to get the latest as soon as they drop.
Hosted on Acast. See acast.com/privacy for more information.
Do Not Disturb: The Inside Story is a podcast for women building careers, growing families, and quietly wondering: “How am I supposed to manage it all?”
Hosted by Simona Deifta — founder of NOJO and a working mum navigating her own questions — each week features raw, honest conversations with women who aren’t afraid to go deep. We talk about ambition, relationships, sex, money, fertility, burnout, resilience, reinvention — and everything in between.
These are the conversations we usually have behind closed doors — but we’re having them out loud, so more of us can feel a little more seen, and a little less alone.
🎙️ New episodes every Wednesday. Hit Follow to get the latest as soon as they drop.
Hosted on Acast. See acast.com/privacy for more information.

In this deeply personal episode, Simona sits down with Sasha Vara, luxury brand consultant, skincare founder, and new mom, for an honest conversation about the wild transition into motherhood, fertility struggles, postpartum anxiety, building a career, and redefining success.
Sasha opens up about her fertility journey, the emotional rollercoaster of early motherhood, postpartum anxiety, the pressure to "just be happy," and how having a child reshapes every part of a woman's identity. We also dive into her incredible career journey, starting from moving to London at 15, to launching her skincare brand Sasha Vara.
Whether you're a mom, an aspiring entrepreneur, or someone navigating major life transitions, this episode offers warmth, wisdom, and truth without the sugar-coating.
0:00 - Introduction: Meet Sasha Vara
2:45 - The Reality of the Fertility Journey
9:50 - Discovering Low AMH: What Sasha Wishes Women Knew
15:30 - Postpartum Anxiety and the Weight of Mom Guilt
23:40 - Identity Shift: The Unspoken Transformation After Birth
30:20 - How Motherhood Changed Our Relationships
38:10 - Career Journey: From Fashion Intern to Brand Consultant
45:00 - Launching a Skincare Brand During the Pandemic
51:20 - The Role of Personal Branding and Relationships
57:00 - Honest Talk: Sex, Intimacy, and Body Image Postpartum
1:04:10 - Financial Independence, Motherhood, and Career Choices
1:10:20 - Fertility Education: What Needs to Change
1:16:45 - The Power of Calmness Over Hustle
1:21:00 - Final Thoughts: Redefining Success, Finding Yourself Again
CONNECT
Follow Sasha on:
@sashavara
When I’m not hosting this podcast, I’m building Nojo — a bold, better-for-you sauce brand made to inject real flavour into your day.
As a little thank you for tuning in, get 20% off at nojolondon.co.uk with the code DONOTDISTURB20.
Follow Lisa on:
@lisaingmarinelli
Follow Simona on:
@greeninlondon
www.donotdisturbpodcast.com
Hosted on Acast. See acast.com/privacy for more information.