Marketing Smarter with AI and Still Sound Like You with Kathryn Good

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Do More By Doing Less - Time Freedom for Entrepreneurs, Small Business Owners, and Solopreneurs

Charles Alexander

93 episodes

20 hours ago

Welcome to the Do More by Doing Less podcast with Charles Alexander, the show for Small Business Owners, Start Ups, and Busy Folks!

This is not another productivity, hustle, and grind podcast.

I literally want you to do less.

Many of us are overwhelmed, frustrated, and need a break.

The good news is that we can accomplish much more than now.

Once we focus on the vital few, and prioritize things that make our lives and the lives of people around us better, we can “do more by doing less”.

This podcast is funny, simple, and has real-world stories.

The episodes alternate between my solo podcasts and guest podcasts.

In the solo episodes I share stories and frameworks from my experience in coaching small business owners and my own entrepreneurship endeavors. Oh, and any other story that can get a laugh while sticking to the theme of the podcast😊

In the guest podcasts, I will bring on other entrepreneurs who will share their expertise and discuss their own methods for doing more by doing less.

That’s it.

Subscribe now so you don’t miss an episode and have fun listening while you drive, do the dishes, or mow the lawn!

All content for Do More By Doing Less - Time Freedom for Entrepreneurs, Small Business Owners, and Solopreneurs is the property of Charles Alexander and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing Smarter with AI and Still Sound Like You with Kathryn Good

Do More By Doing Less - Time Freedom for Entrepreneurs, Small Business Owners, and Solopreneurs

32 minutes

4 months ago

Marketing Smarter with AI and Still Sound Like You with Kathryn Good

How do you use AI to enhance your marketing without losing your voice?

Show Summary:

In this episode, I talk with Kathryn Good of Good Circle Marketing about how she and her team are using AI to serve small businesses and nonprofits in smarter, more authentic ways. We cover everything from how to get started with AI, to building a strategy-first marketing plan, to creating long-form content that can be repurposed across platforms. Katherine shares real examples of how AI saves her time, helps her clients shine, and frees her up to focus on what matters most. If you’ve been overwhelmed by AI or aren’t sure how to use it well, this one’s packed with ideas you can run with.

Key Takeaways:

AI works best when you pair it with your own voice, strategy, and point of view.
Use tools like ChatGPT as a brainstorming partner, not a replacement for your creativity.
Building a strong foundation—like knowing your audience and message—makes AI tools 10x more effective.
Repurposing long-form content into smaller pieces is key to marketing efficiently.
The more you outsource and automate, the more you free up time for strategy, family, and what you love.

Marketing doesn’t have to be overwhelming when you combine smart systems with your personal touch.

About our guest

Kathryn Good is a 20-year marketing expert with experience leading marketing tactics and teams for small businesses, nonprofits, and corporations. She is passionate about helping businesses become more aware of and secure in their marketing efforts. She lives in Gallatin with her husband, Seth, and their two children, Caleb and Clara.

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Charles Alexander has been a full-time Business Coach since 2007. He has coached over 2,000 entrepreneurs to grow their businesses and helped over 250 people start businesses. Then he decided to practice what he preached. After years of seeing the need for video marketing, he started creating Explainer Videos for Busy Professionals in 2015. That part-time business is now a full-time business with proven systems and a team.

Using those real-world experiences, I have created a boatload (well not a real boat, but you get the picture) of resources for you below, so you can start doing more by doing less!

Website - https://www.yourcharlesalexander.com/
Time Freedom Community - https://www.yourcharlesalexander.com/
Start Now Quit Later Book - https://a.co/d/3xPW1Hs
Explainer Videos for Your Business - https://www.yourcharlesalexander.com/videopackages
LinkedIn - https://www.linkedin.com/in/yourcharlesalexander/
Instagram - https://www.instagram.com/yourcharlesalexander/
YouTube - https://www.youtube.com/yourcharlesalexander