What's the secret to getting paid for what you know, not just what you do?Join us as Peter Thomson, often regarded as the Brian Tracy of the UK, dives into the art of valuing your knowledge and transforming it into profitable business ventures. With a career spanning over five decades, Peter shares how he shifted from running Europe’s largest tracing agency to becoming a celebrated author and speaker under the Nightingale-Conant umbrella. This episode isn't just about learning to charge what you're worth—it's about understanding the true value of your knowledge and expertise.
Takeaways:
- Value your time based on the revenue it generates, not just the hours you put in.
- Your fees should reflect the cascading impacts of your work, far beyond the immediate results.
- Turn your expertise into tangible products, like books, to solidify your authority in your field.
And remember, it's not just about charging for the time you spend; it's about ensuring you are compensated for the comprehensive value you bring to the table.
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About Peter Thomson
“People will never consistently do – who they aren’t”
It’s true. And it’s what stops you and me and our fellow travellers from reaching the level of success we so richly deserve. There is a solution. Starting business on 2nd February 1972 as a Private Investigator. Then as an entrepreneur, moving through selling the early carphones, then setting up a leasing business which I sold for a few million and retired at 42. Since then, I’ve spent the last 30+ years helping fellow consultants, coaches and business owners to share their hard-won knowledge with a waiting world.
As the UK’s most prolific information product creator and author (details here) I love seeing the light go on as my clients (and friends) realise just how valuable they and their ideas can be. And as they build businesses and lives of choice – I smile with them. Oh yes!
https://www.thepaidbook.com
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Charles Alexander has been a full-time Business Coach since 2007. He has coached over 2,000 entrepreneurs to grow their businesses and helped over 250 people start businesses.
Then he decided to practice what he preached. After years of seeing the need for video marketing, he started creating Explainer Videos for Busy Professionals in 2015. That part-time business is now a full-time business with proven systems and a team.
Using those real-world experiences, I have created a boatload (well not a real boat, but you get the picture) of resources for you below, so you can start doing more by doing less!
Website - https://www.yourcharlesalexander.com/Time Freedom Community - https://www.yourcharlesalexander.com/
Start Now Quit Later Book - https://a.co/d/3xPW1HsExplainer Videos for Your Business -https://www.yourcharlesalexander.com/videopackagesLinkedIn - https://www.linkedin.com/in/yourcharlesalexander/Instagram - https://www.instagram.com/yourcharlesalexander/YouTube - https://www.youtube.com/yourcharlesalexander 
