You may not need a new video every week to make YouTube work for your business. In this episode, Marc Koenig shares his experience helping businesses use YouTube to grow, like bringing a channel from 19,000 to 200,000 subscribers in just 18 months. He reflects on what he learned when the team stepped back from constant output to a slower, more deliberate approach.  Marc explains why YouTube can be a powerful channel for building trust (and when it isn’t the right fit). He points to one high-leverage move that strengthens your channel and carries over into the rest of your marketing. If you’re wondering if YouTube is a good fit for your minimalist marketing plan, Marc gives a framework for understanding its impact and a roadmap for what comes next.  Marc’s Website: https://www.marckoenig.com/about  Follow Marc on X: https://twitter.com/MarcKoenig_ Follow Marc on YouTube: https://www.youtube.com/c/MarcKoenig   Brittany’s Website: https://downeystrategy.com/  Brittany’s LinkedIn: https://www.linkedin.com/in/brittany-downey/