"I am your sales guy who is actually in marketing." - Justin Ashby

Why does content miss the mark?

Because it forgets who it’s for.

Not for the boardroom.

Not for the algorithm.

For people.

Real ones.

The story behind your product is what gets remembered.

And when the story sticks?

The product moves.

One good story can power the whole go-to-market.

It’s not about volume.

It’s about resonance.

This one’s for the marketers who want to sell better, and the sellers who wish marketing actually helped.

Let’s tell better stories.