“I wasn’t willing to pick plan B.” - Brian Burke
That’s not just a quote.
It’s a mindset.
Brian started flipping phones on eBay in college.
Then he made a pivot most wouldn’t:
Laser focus on Apple only.
No distractions. No backup plans.
Because when you’re obsessed with what you’re building, you don’t need a safety net.
You need grit.
You need resilience.
You need to treat customer service like it’s your product.
Most people chase convenience.
Brian chased excellence.
This episode is for the builders.
The sellers.
The ones who refuse to settle.
If you’ve ever been tempted to compromise, don’t.