Tilly Freear helps founders find their voice on LinkedIn and she’s phenomenal at it.
The struggle she sees most:
"Everyone has a story, everyone has a unique perspective, they just don't know how to put it into words."
That's the gap.
People want to relate to people, not polished corporate speak.
Real-life experiences? Those are what actually perform.
Want to build a presence that actually converts?
Show up consistently.
The more you post and add value, the more you see ROI.
Start small before you scale.
Spread yourself too thin and nothing performs well.
Carve out dedicated time.
It becomes routine.
You'll actually enjoy it.
Your community holds you accountable.
You can't tell others to show up if you don't.
Commit to the process.
Even when it's exhausting.