Welcome to Do Change Marketing Now – the podcast for marketers, founders, and brand builders who are tired of the same old playbook. Hosted by Matthias Riedl, CEO of DCMN and pioneer of Brandformance Marketing, this show is your backstage pass to bold strategies and smart leadership insights that actually move the needle.
Matthias has helped over 400 digital brands scale with a unique mix of performance and brand thinking. Whether you’re building awareness, expanding internationally, or trying to break through a saturated market. He’s been there, done that, and is ready to share what works now.
Each monthly episode delivers punchy perspectives and honest takes on modern marketing – from cutting through the noise to making people actually care about your brand.
What to Expect:
Monthly Drops: One high-impact episode per month, perfect for your commute, coffee break, or strategy reset.
Brandformance-First: Deep dives into combining brand and performance for sustainable growth.
Expert Interviews: Occasional conversations with industry leaders and proven marketers.
Real Talk: No fluff. Just sharp thinking, practical frameworks, and bold ideas.
Subscribe now and join the change-makers redefining what good marketing looks like.
www.dcmn.com
www.linkedin.com/in/matthiasriedl/
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Welcome to Do Change Marketing Now – the podcast for marketers, founders, and brand builders who are tired of the same old playbook. Hosted by Matthias Riedl, CEO of DCMN and pioneer of Brandformance Marketing, this show is your backstage pass to bold strategies and smart leadership insights that actually move the needle.
Matthias has helped over 400 digital brands scale with a unique mix of performance and brand thinking. Whether you’re building awareness, expanding internationally, or trying to break through a saturated market. He’s been there, done that, and is ready to share what works now.
Each monthly episode delivers punchy perspectives and honest takes on modern marketing – from cutting through the noise to making people actually care about your brand.
What to Expect:
Monthly Drops: One high-impact episode per month, perfect for your commute, coffee break, or strategy reset.
Brandformance-First: Deep dives into combining brand and performance for sustainable growth.
Expert Interviews: Occasional conversations with industry leaders and proven marketers.
Real Talk: No fluff. Just sharp thinking, practical frameworks, and bold ideas.
Subscribe now and join the change-makers redefining what good marketing looks like.
www.dcmn.com
www.linkedin.com/in/matthiasriedl/
Cracking the Code of a Small but Mighty Market. Why Belgium and the Netherlands punch above their weight and what global brands can learn. These two compact countries have become powerhouses for digital and D2C brands. In this episode, Matthias Riedl and Jos Lakeman uncover why Benelux is the ultimate testing ground for global players like HelloFresh and Zalando, and what marketers need to know before expanding there. From cultural nuances to media landscapes and CTV opportunities, discover what makes Benelux one of Europe’s smartest markets to grow in.
In this episode of Do Change Marketing Now, Matthias Riedl, CEO of DCMN, sits down with Jos Lakeman, Country Manager Benelux, to explore what makes the Netherlands and Belgium such powerful markets for digital and D2C brands. They discuss why these small but mighty countries have become key testing grounds for global players like HelloFresh and Zalando, and what every marketer should know before expanding there. Together, they unpack the cultural nuances, media landscapes, and CTV opportunities that make Benelux unique, plus the biggest mistakes brands should avoid when entering the region.
You’ll learn:
Why Belgium and the Netherlands are ideal test markets
How localisation goes beyond translation (and why “septante” matters)
What drives media efficiency and trust in Benelux
How CTV and addressable TV are evolving
And why now is the perfect time to launch there
A must-listen for marketing leaders, brand builders, and anyone curious about how to grow smart in Europe’s most underestimated region.
Do Change Marketing Now
Welcome to Do Change Marketing Now – the podcast for marketers, founders, and brand builders who are tired of the same old playbook. Hosted by Matthias Riedl, CEO of DCMN and pioneer of Brandformance Marketing, this show is your backstage pass to bold strategies and smart leadership insights that actually move the needle.
Matthias has helped over 400 digital brands scale with a unique mix of performance and brand thinking. Whether you’re building awareness, expanding internationally, or trying to break through a saturated market. He’s been there, done that, and is ready to share what works now.
Each monthly episode delivers punchy perspectives and honest takes on modern marketing – from cutting through the noise to making people actually care about your brand.
What to Expect:
Monthly Drops: One high-impact episode per month, perfect for your commute, coffee break, or strategy reset.
Brandformance-First: Deep dives into combining brand and performance for sustainable growth.
Expert Interviews: Occasional conversations with industry leaders and proven marketers.
Real Talk: No fluff. Just sharp thinking, practical frameworks, and bold ideas.
Subscribe now and join the change-makers redefining what good marketing looks like.
www.dcmn.com
www.linkedin.com/in/matthiasriedl/
