Welcome to Do Change Marketing Now – the podcast for marketers, founders, and brand builders who are tired of the same old playbook. Hosted by Matthias Riedl, CEO of DCMN and pioneer of Brandformance Marketing, this show is your backstage pass to bold strategies and smart leadership insights that actually move the needle.
Matthias has helped over 400 digital brands scale with a unique mix of performance and brand thinking. Whether you’re building awareness, expanding internationally, or trying to break through a saturated market. He’s been there, done that, and is ready to share what works now.
Each monthly episode delivers punchy perspectives and honest takes on modern marketing – from cutting through the noise to making people actually care about your brand.
What to Expect:
Monthly Drops: One high-impact episode per month, perfect for your commute, coffee break, or strategy reset.
Brandformance-First: Deep dives into combining brand and performance for sustainable growth.
Expert Interviews: Occasional conversations with industry leaders and proven marketers.
Real Talk: No fluff. Just sharp thinking, practical frameworks, and bold ideas.
Subscribe now and join the change-makers redefining what good marketing looks like.
www.dcmn.com
www.linkedin.com/in/matthiasriedl/
All content for Do Change Marketing Now is the property of Matthias Riedl and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Do Change Marketing Now – the podcast for marketers, founders, and brand builders who are tired of the same old playbook. Hosted by Matthias Riedl, CEO of DCMN and pioneer of Brandformance Marketing, this show is your backstage pass to bold strategies and smart leadership insights that actually move the needle.
Matthias has helped over 400 digital brands scale with a unique mix of performance and brand thinking. Whether you’re building awareness, expanding internationally, or trying to break through a saturated market. He’s been there, done that, and is ready to share what works now.
Each monthly episode delivers punchy perspectives and honest takes on modern marketing – from cutting through the noise to making people actually care about your brand.
What to Expect:
Monthly Drops: One high-impact episode per month, perfect for your commute, coffee break, or strategy reset.
Brandformance-First: Deep dives into combining brand and performance for sustainable growth.
Expert Interviews: Occasional conversations with industry leaders and proven marketers.
Real Talk: No fluff. Just sharp thinking, practical frameworks, and bold ideas.
Subscribe now and join the change-makers redefining what good marketing looks like.
www.dcmn.com
www.linkedin.com/in/matthiasriedl/
Customer acquisition costs are spiralling. Meta ROAS is falling. And creative fatigue means your audience has seen your best ad far too many times. In episode #3 of Do Change Marketing Now, Matthias Riedl, CEO of DCMN, breaks down why relying only on Meta and Google no longer works – and how Total Video Brandformance helps ambitious brands escape the CAC trap.
He explains why performance marketing has hit a wall, what the “Big Screen Trust Effect” means for conversions, and how to scale smarter by unifying YouTube, TikTok, CTV and TV into one funnel. Matthias also shares a real-world case study of a travel app that reached 58 million people and cut cost per install by 58%.
From the hidden costs of staying in the Meta–Google loop to the practical steps of testing Total Video Brandformance with €50,000, this episode is a clear-eyed look at how video can become your most effective growth engine. If you’re serious about lowering CAC and building long-term impact, this one is for you.
Do Change Marketing Now
Welcome to Do Change Marketing Now – the podcast for marketers, founders, and brand builders who are tired of the same old playbook. Hosted by Matthias Riedl, CEO of DCMN and pioneer of Brandformance Marketing, this show is your backstage pass to bold strategies and smart leadership insights that actually move the needle.
Matthias has helped over 400 digital brands scale with a unique mix of performance and brand thinking. Whether you’re building awareness, expanding internationally, or trying to break through a saturated market. He’s been there, done that, and is ready to share what works now.
Each monthly episode delivers punchy perspectives and honest takes on modern marketing – from cutting through the noise to making people actually care about your brand.
What to Expect:
Monthly Drops: One high-impact episode per month, perfect for your commute, coffee break, or strategy reset.
Brandformance-First: Deep dives into combining brand and performance for sustainable growth.
Expert Interviews: Occasional conversations with industry leaders and proven marketers.
Real Talk: No fluff. Just sharp thinking, practical frameworks, and bold ideas.
Subscribe now and join the change-makers redefining what good marketing looks like.
www.dcmn.com
www.linkedin.com/in/matthiasriedl/
