In this episode of dnsUNFILTERED, Mikey Pruitt interviews Jeffrey Newton, founder of Cyft.ai, an AI startup focused on enhancing the Connectwise operations of MSPs. Jeffrey shares his journey from working in various MSPs to becoming a vendor, highlighting the importance of understanding the MSP landscape.

The conversation dives into the role of AI in streamlining processes, the challenges MSPs face in sales, and the need for a mindset shift to foster growth. Jeffrey emphasizes the significance of building trust and vulnerability in sales, as well as the necessity of creating authentic connections with clients to differentiate in a commoditized market.Chapters00:00 The Journey into AV and MSPs02:06 Understanding SIFT and Its Purpose08:13 Sales Challenges for MSPs14:13 Breaking Down the Sales Process20:49 Commitment to Results26:14 Reverse Engineering Success31:51 Understanding Your Ideal Customer Profile37:46 Building Trust Through Vulnerability48:13 Enhancing Client Experience in Sales