In this episode of DM the PM, Diana and Barry Pace delve into the intricacies of product discovery, exploring its significance in product management. They discuss common misconceptions about product discovery, the role of user interviews, and the differences between B2B and B2C product discovery.

The podcast has 4 sections:

• Intro & overview

• Myth Buster

• Threshold concept

• Most Asked Questions

In this discussion we unpack:

• Product discovery is essential for making informed decisions about what to build.
• The reality of navigating organisational challenges to drive Product Discovery.
• Collaboration with finance and commercial teams enhances product success.
• Product Discovery is not a process, it is a set of habits you apply continuously.
• Dive deep into core elements of Opportunity Solution Trees.
• Bust common misconceptions about product discovery.
• Applying incremental changes rather than taking a dogmatic approach leads to more value in your company.

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Where you can find:

Barry Pace - https://www.linkedin.com/in/barryjamespace/

Diana Matei - https://www.linkedin.com/in/diana-eugenia-matei/

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Timestamps:

[00:00] Introduction to Product Discovery

[01:52] Barry Pace's Journey in Product Management

[06:00] The Importance of Commercial Thinking in Product Teams

[08:53] Establishing a Culture of Experimentation

[10:10] The Role of Psychological Safety in Product Teams

[11:23] Understanding Product Discovery

[14:05] Navigating Organisational Challenges in Product Discovery

[19:06] Myths and Misconceptions about Product Discovery

[19:29] Myth 1: Product Discovery is a Process

[25:30] Myth 2: Discovery Takes too Long

[29:37] Myth 3: Product Discovery is just User Research

[32:20] Threshold Concept - Product Discovery

[50:40] Lessons Learnt

[53:34] Frequently Asked Questions

[53:51] User Interviews & Statistical Significance

[58:18] Navigating Product Distribution Channels

[01:01:31] B2B vs B2C Product Discovery