In this episode product designer Joelle explores the intricacies of product design, emphasising the importance of user research, customer centricity, and the role of prototyping. The conversation delves into common misconceptions about product design, the significance of understanding user needs, and the collaborative nature of effective design processes.

The podcast has 4 sections:

• Intro & overview

• Myth Buster

• Most Asked Questions

• Threshold concept

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In this discussion we unpack:

• Product design is about translating user needs into functional experiences.
• User research is crucial for understanding customer pain points.
• Customer centricity means prioritising user needs in product development.
• Iterative design processes lead to better product outcomes.
• Leading questions can skew research results and should be avoided.
• Understanding the context of user struggles is key to effective design.
• Designers should be involved early in the product development process.

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Where you can find:

Joelle Phua LinkedIn - https://www.linkedin.com/in/joellephua/

Joelle Phua Instagram - https://www.instagram.com/joelledesigner

Diana Matei - https://www.linkedin.com/in/diana-eugenia-matei/

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Timestamps:

[00:00] Introduction to the Podcast and Guest

[02:15] Joelle's Journey into Product Design

[04:13] The Importance of User Research and Validation

[07:06] Understanding Customer Centricity

[09:10] Core Elements of Product Design

[11:40] The Value of Product Designers

[13:14] Myths About Product Design

[15:45] Collaboration in Product Design

[17:47] The Role of AI in Design

[20:54] Diving Deeper into User Research Techniques

[25:09] Understanding the Importance of Customer Conversations

[27:38] Crafting Effective User Research Questions

[31:53] Designing Solutions: Key Considerations

[36:10] Prototyping: Validating Ideas at Speed

[39:22] Threshold Concepts in Product Design