In this podcast episode, Diana interviews Serhii Pedan, the Head of Revenue and Client Relations at Clockwise, about the importance of sales and product-led sales in business success.

The podcast has 4 sections:

- Intro & overview of Product Marketing

- Most Asked Questions

- Myth Buster

- Threshold concept

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In this discussion we unpack:

• The evolving role of AI in sales
• Explore how to generate more qualified leads and shorten the sales cycle

• The necessity of building genuine connections with customers
• Intricacies of product-led sales

• The essential skills required for effective selling

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Where to find Serhii Pedan:

https://www.linkedin.com/in/serhiipedan/

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Where to find Diana Matei:

• https://www.linkedin.com/in/diana-eugenia-matei/

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Timestamps:

[02:01] The Importance of Sales and Product-Led Sales

[09:06] Getting more qualified leads

[13:18] Embracing the Messiness of the Sales Process

[15:04] Shortening the sales cycle

[21:46] The Role of Product-Led Sales

[28:14] Debunking Sales Misconceptions

[36:15] Threshold Concept: Sales

[40:23] Building Trust and Understanding Customer Needs