In this episode, Diana talks with Jake Barnett, founder of Day One Data, about how data drives business growth. They cover the importance of a solid data foundation, common challenges in marketing data, and how even small businesses can use data to make smarter decisions. Jake emphasises viewing data as an investment for long-term success.

The podcast has 4 sections:

• Intro & overview of Product Marketing
• Most Asked Questions
• Myth Buster
• Threshold concept

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In this discussion we unpack:

• Why data should be treated as an investment, not a cost.
• The importance of establishing a minimum viable data setup for startups.
• How to build data self-sufficiency within teams to drive growth.
• The common pitfalls in marketing data practices and how to avoid them.
• Key strategies for simplifying data without sacrificing impact.

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Where you can find:

Jake Barnett - https://www.linkedin.com/in/jake-barnett-37980abb/

Day1Data - https://day1data.co.uk/

Diana Matei - https://www.linkedin.com/in/diana-eugenia-matei/

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Timestamps

00:00 Introduction to the Podcast and Guest

01:15 Jake's Journey in Data and Marketing Analytics

04:28 The Importance of Marketing Data

09:34 Common Gaps in Marketing Data Practices

14:15 Building Self-Sufficiency in Clients

18:11 Minimum Viable Data Setup for Startups

22:28 Key Metrics for Business Success

23:57 Challenges in Data Implementation

26:05 Myths About Data and Its Usage

30:15 Personalisation and Data Foundations

35:26 Threshold Concepts in Data Understanding